The factors which need to be understood for international business are:
a) Piloting with proper product – Even if one is manufacturing various products say three products and have very good market share in all of the three products , then too , the proper product has to be identified .
Here, one will say that ok, the theory is fine, but how to conclude that it is a proper product, then the answer has to be found by the person dealing in the products as he is the best judge in that case .Because, such person can only understand the minor aspects of any change if demanded or compelled in international market
b) Finding Proper Market - Every market has only one golden rule which is demand and supply compliments each other. The proper product should also get the most proper market. Since, merely because everything can be bought and sold in a market, any market cannot be said to be proper market.
Say, if ink pen has high demand in Russia and has very good potential, but it is being tried to be sold to USA which has least takers, then such market cannot be said to be proper market for ink pen.
This simple analogy if understood by an exporter at an early date, it can bring wonders for him as success of any international business is dependant upon proper market
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