Web data mining is the process to do automated mining of data from the World Wide Web. The internet has wide-range of data about everything that can be used effectively for making intelligent decisions. However, retrieving as well as filtering through such huge databases is a difficult task. Hence, there are certain web data mining tools that help to make this easier. The tools can extract related data and interpret it as per requirements.
Web data mining is gaining a lot of importance because of its vast applicability. It is being used increasingly in business applications for understanding and then predicting valuable information, like profiles of customers, industry analysis, etc. However, the use of some advanced technologies makes it a decision making tool as well. Some advanced web data mining tools can perform database addition, automated model scoring and exporting models to other applications, business templates, computing target columns, and more.
Some of the main applications of data mining are in direct marketing, e-commerce, customer relationship management, healthcare, scientific tests, telecommunications, financial services and utilities. The different kinds of data are: text mining, web mining, social networks data mining, relational databases, audio data mining and video data mining. There are several commercially available Web data mining and web usage mining software applications available.
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