First of all, this ensures that competition is at a record low in virtually every industry. The big companies and agencies are busy licking their own wounds, so they will not come after the new guy/s. They can't afford to. Then there is the fact that the market is weak enough to experiment with new arrivals and it is easy to set up business because operation costs are also low. All of this is applicable to both export and import related businesses.
These are some of the many big and small benefits of the current US economy when it comes to new ventures. These are also beneficial to older, more established businesses but they must be able to interpret the scenario to their own advantage. They too can benefit by the lowered competition and operation costs. However, they have to change their strategies to suit the times.
With companies being forced to shut down, you can easily step in and provided cheap imported alternatives to seal of the gap created by them. The US needs money saving products. So if you have good contacts with importers in areas where the products have the required quality but are cheaper than usual, you can turn profits very soon. In this case however, you need to lower your margin and focus on higher sales. Also, some cheap and creative marketing may be in order.
For the established exporters of US goods or those who want to start exporting US items, here's a little secret. The economies of the developing countries have not gone down with the depression and they are actually still growing in positive terms. The demand for specialized goods that are produced only in the US (there are quite a few) is steadily increasing in these countries. Hence, you can now buy goods from the US manufacturers at a cheaper rate and sell them for much more in the overseas market where you can still get a good price for your items. The foreign currencies are running higher in comparison to the Dollar. Hence, you can actually make a profit even if the overseas prices have dropped a bit.
Tuesday, 1 June 2010
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