According to the CIA World Factbook, 92.7% of Mexicans speak Spanish only. Rather than a communication barrier, that fact may well be a powerful Mexico trade opportunity for American firms that develop voice-translation products from Spanish to English, and from English to Spanish.
America has strong competitive advantages over Mexico in computer hardware and software. Can U.S. computer companies bundle computer packages to address the specific needs of Mexican importers? American technological products could provide strategic opportunities to cross-sell a wide range of other U.S. exports as America becomes the preferred provider for export technology solutions.
These opportunities range from online computer training, specialized software applications like those required for Mexican tax reporting, and customized programming for Mexican government policies and procedures.
Even food products like corn and soybeans lend themselves to specialized American export innovations. Can corn and soybean products be bundled for import into Mexico? An American entrepreneur could also develop corn and soybean recipe books that specifically target Mexican consumers.
Communication materials could explain how to maximize the value of corn and soybean purchases. One approach is to limit purchases to family-sized portions. This would prevent unnecessary waste of corn or soybean products not eaten by published spoilage dates.
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